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Integrates with Zapier
Analytics toolsMessaging toolsBehavioural AnalyticsEvent AnalyticsIn-App MessagingMobile AnalyticsWeb AnalyticsPush notificationsPredictive analytics
Mixpanel
Description
Mixpanel is an event analytics tool that helps you track and analyse user behavior.
Comment
Mixpanel is a well established member of the analytics tool category, boasting an impressive customer list and a powerful range of features and integrations.
Key features
- User engagement reports that can be used to analyse the actions users are taking within your app.
- Retention , cohort analysis and funnel reports to monitor user engagement.
- Searchable profiles outlining your users event and property history.
- Automated behavior-based messages that can be delivered in-app, by email or push notification.
Example usecase
A product manager could create a report to see whether users are returning to use an app throughout the month, then setup an automated message to send to a segment of users to improve their retention rate.
Pricing
From $150 per month.
Mixpanel offer a free plan with limited functionality and 5m tracked events each month. Paid plans offer additional functionality and extended data retention periods.
Free trials & plans
Free Trial available
Free Plan
Implementation
Developer required
API availabile
You will need to define the events and properties that you wish to track, and add Mixpanel's tracking code to your web or mobile app.
Integrations
Integrates with SegmentIntegrates with ZapierLast updated: August 1st, 2018